The International Neuro-Linguistic Programing Association
Raison d'etre
Executive Director Welcome
Code of Ethics and Bylaws
NLP Research Papers
Essays and Articles
Members Only
NLP Trainers and Instructors
NLP Practioners and Master Practitioners
Book Reviews

7 Steps to Emotional Intelligence

Advanced Skills and Interventions in Therapeutic Counseling

Communication Excellence

Consult Yourself: The NLP Guide to Being a Management Consultant

Effective NLP Skills

Ego States

Emotionally Intelligent Living

Expectation: The Very Brief Therapy Book

Games Great Lovers Play

Golf: Lower Your Score with Mental Training

Harry the Hypno-potamus: Metaphorical Tales for the Treatment of Children

Hope and Resiliency: Understanding the Psychotherapeutic Strategies of Milton H. Erickson

Hypnocounseling: An Eclectic Bridge Between Milton Erickson and Carl Rogers

Hypnosis for Inner Conflict Resolution

Hypnosis for Inner Conflict Resolution: Introducing Parts Therapy

Mastering Blocking and Stuttering

Me, Myself, My Team

Profiting from Multiple Intelligences in the Workplace

Resolve: A New Model of Therapy

Scripts and Strategies in Hypnotherapy: The Complete Works

Shame and Anger: The Criticism Connection

Socialising for Success: The Practical Guide to Perfecting Your Social Skills By Clare Walker Crow

The Art of Therapeutic Communication

The Customeer is Bothering Me

The Hero's Journey

The Really Good Fun Cartoon Book of NLP

The Wisdom of Milton Erickson

Thinking Therapeutically

Transforming Negative Self Talk

Understanding Advanced Hypnotic Language Patterns: A Comprehensive Guide

Understanding NLP

Understanding NLP: Metaphors and Patterns of Change

Unfair Secrets of Hypnotic Selling with NLP

Winning the Mind Game

Wishing, Wanting and Achieving
Membership Application
Site Map

Unfair Secrets of Hypnotic Selling with NLP

Franz Anton Mesmer II
If you want to have fun while brushing up on (or learning) Milton H. Erickson’s language patterns and conversational NLP, you really must read Unfair Secrets of Hypnotic Selling with NLP by – uh – Franz Anton Mesmer II. Actually, that’s the pen name of an attorney, real estate broker, and former hostage negotiator who claims to wield “Jedi mind tricks” in his business dealings. Whoever he is, he is good.

The author covertly weaves hypnotic language ploys into his text while overtly teaching each pattern, and then telling you what he did and what makes each ploy work. It amazed me how many times I had to reread a sentence or paragraph to see the subtle ways in which the author steered my thinking, while I, all along, assumed that I was the one thinking and deciding for myself. And I enjoyed it when the author revealed the ruse! I laughed out loud!

The book is engagingly light-hearted and in some places, quite trance-inducing. It tickles and dances with the mind. I’ve read other authors who claimed to do hypnotic writing and often found their attempts heavy-handed, transparent, and silly. Mesmer does it with finesse, despite a few minor glitches with copyediting.

The 486-page book presents dozens of hypnotic language patterns (including embedded commands, presuppositions, verb shifts, double entendres, interspersals, etc.) and persuasion tactics that can apply not only in sales, but in marketing, negotiating, arguing a point, and yes, counseling, coaching, and hypnotherapy! One chapter gives examples from films and literature of how such methods can be applied. This is a book for anyone who wants to expand their skills in verbal influence.

Here’s a sample of the text in which the author makes the case that these methods are useful and easy to learn:

As you use these techniques…more and more, you will find that the effectiveness of your requested customer’s instructions increases exponentially…You won’t have to practice more than is necessary to gain just a minimal skill in order to make them effective. These are the techniques that are easiest to learn and they will give you the most payoff for the least effort in learning…Indirect suggestions and NLP actually works as you will find out for yourself more and more as you use it on a daily basis. But you won’t be the first to find that out.

Now, be honest. Didn’t that make your head spin just a little?